Turn Your Shopify Store IntoĀ AĀ 24/7 SalesĀ Machine
Our Store Upgrade Packages are how you turnĀ a solid foundation into a serious conversion engine.
Whether you are mid-build with Insiteful or already live on the Converter Kit, you can bolt on custom pages, dev upgrades, integrations, copy and brand systems that make your store feel and perform like a seven-figure brand.
Everything is scoped, built and installed by the same team that lives inside eCommerce stores every day.
No random freelancers. No patchwork fixes.
Just clean, conversion-focused upgrades that slot straight into your existing build.
TRUSTED BY 300+ ECOMM BRANDS
Proven Shopify Specialists, Not Generalists
All upgrades are scoped and implemented by the same team that designs, builds and optimises high-performing Shopify stores every day, not a mixed bag of freelancers.
Built On Battle-Tested Conversion Frameworks
Every page, section and feature is mapped against our proven Store Converter frameworks, so upgrades are tied to performance, not just ālooking nicerā.
Clean Dev, Clear Communication
We work inside best practice theme and code structures, document changes and give you plain-English updates, so your store stays fast, stable and easy to manage.
Aligned With Your Existing Build, Not Bolted On
Because we already understand your brand, tech stack and traffic strategy, upgrades slot neatly into your current store instead of breaking what already works.
How The Upgrade Packages Work:
Step 1: Pick Your Upgrades
Choose from our menu of page builds, dev features, integrations and brand support.
You can start small or design a full upgrade bundle.
Step 2: We Scope And Build
We confirm requirements, map the work and give you a clear timeline.Ā You know exactly what you are getting and how it aligns with conversion.
Step 3: Launch, Test, Optimise
We implement inside your live or staging theme, test everything and hand over with loom walkthroughs and documentation where needed.
No chaos, no surprises. Just focused upgrades that move the needle.
Store Structure & Findability
Help customers find, navigate, and understand your product range. These upgrades prevent confusion, reduce friction, and ensure your store remains intuitive and manageable as your catalogue grows.
Collection Architecture Blueprint
Designs a clear, scalable collection structure based on customer intent rather than internal logic. This upgrade ensures products are organised intuitively, supports future growth, and prevents structural issues that often require costly rebuilds later.
$1,500.00 AUD
Filter Tree Builder
Create a purposeful filtering system using Shopify Search & Discovery. Filters are mapped around what customers actually care about, helping them find the right product faster while improving usability, time on site, and overall conversion performance.
$1,750.00 AUD
Navigation Clarity System
Rebuild header and footer navigation so customers can quickly understand where to go and what to explore. Menus are simplified, prioritised, and optimised for mobile to reduce cognitive load and encourage deeper browsing.
$1,100.00 AUD
Catalogue Scale Check
A preventative review of your current catalogue structure with a focus on future growth. Identifies hidden issues in variants, collections, and tagging before they become operational or conversion problems as the store expands.
$750.00 AUD
Brand Story, Messaging & Identity
These upgrades define how your brand communicates and positions itself. The focus is clarity, credibility, and consistency so customers quickly understand who you are, what you offer, and why they should trust you.
Brand Positioning Intensive
Clarifies who the brand is for, who it is not for, and what makes it meaningfully different. This upgrade establishes a clear positioning foundation that guides all future messaging and prevents the site from feeling generic or feature-led.
$1,500.00 AUD
Homepage Messaging & Copy Build
Delivers a complete homepage copy build designed to communicate value quickly and guide visitors toward action. Messaging focuses on clarity first, persuasion second, ensuring customers understand the offer within seconds of landing.
$1,750.00 AUD
About Us Page Copy Build
Creates a trust-focused About page that reinforces credibility without unnecessary fluff. The page is structured to reduce scepticism, support conversion, and give first-time visitors confidence in the brand behind the products.
$900.00 AUD
Tone of Voice Playbook
Documents how your brand communicates in writing, including language style, personality, and examples. This playbook ensures consistency across the website, emails, and future content as the brand grows or new contributors join.
$1,000.00 AUD
Pages & Conversion Templates
Custom page builds designed to improve understanding, reduce hesitation, and support better buying decisions. Each upgrade focuses on guiding customers through complex or high-consideration purchases..
Custom Collection Page Build
Build bespoke collection pages tailored to how customers compare and choose products. Custom sections support education and decision-making beyond a standard product grid, improving clarity and conversion within key collections.
$1,350.00 AUD
Product Page Conversion Upgrade
Enhances selected product pages with improved structure, hierarchy, and persuasion elements. Ideal for hero or higher-priced products that require explanation and reassurance before customers feel confident purchasing.
$1,500.00 AUD
Custom Forms & Survey Builder
Creates purpose-built forms or surveys such as fit finders, quote requests, or selectors. Logic and layout are carefully mapped so the experience feels seamless while capturing useful information to guide buying decisions.
$1,250.00 AUD
Custom Page Builds
Design one-off pages such as landing pages, comparison pages, or education-heavy content. Scope is defined upfront to ensure build quality while supporting specific conversion or communication goals.
$1,000.00 AUD
App Setup & Conversion Features
These upgrades cover the correct setup of conversion-focused Shopify apps. The emphasis is on configuration, logic, and placement so features work properly and support revenue without creating friction or confusion.
Bundle App Setup
Design one-off pages such as landing pages, comparison pages, or education-heavy content. Scope is defined upfront to ensure build quality while supporting specific conversion or communication goals.
$750.00 AUD
Reviews App Setup & Display
Handles full setup of your reviews app, including collection, moderation, and strategic display. Reviews are placed where they support confidence and purchasing decisions across product and trust-focused pages.
$750.00 AUD
Upsell & CrossāSell App Setup
Sets up relevant upsell and cross-sell offers that increase order value without harming conversion. Triggers, relationships, and placement are configured carefully to feel helpful rather than pushy.
$750.00 AUD
BackāināStock & Notify App Setup
Configures back-in-stock or notify-me functionality so customers can register interest when products sell out. This helps capture demand that would otherwise be lost and supports future sales recovery.
$500.00 AUD
Subscription App Setup
Handles the full setup of a subscription app, including pricing, delivery intervals, and product eligibility. Subscription options are presented clearly and styled to align with the rest of the site experience.
$1,000.00 AUD
Loyalty or Rewards App Setup
Sets up a loyalty or rewards system with clear earning rules and redemption logic. Customer-facing messaging is structured so the program is easy to understand and actually used.
$750.00 AUD
Visual Branding, Identity & Media
TheseĀ upgrades ensure your brand looks consistent, credible, and intentional across every customer touchpoint. They translate strategy into visual systems that are practical to use, easy to maintain, and built to scale as your business grows.
Essential Brand Style Guide
Creates a clear, usable visual foundation for eCommerce brands that need consistency without complexity. This guide defines your core fonts, colours, and basic design rules so your brand looks professional across your website, ads, packaging, and social content.
$2,500.00 AUD
Core Brand Style Guide
Builds a complete visual identity system designed for growing eCommerce brands. This guide goes beyond basic styling to define typography, colour, imagery direction, and layout rules, all aligned to your audience and positioning.
$3,750.00 AUD
Premium Brand Style Guide
Translates your brand strategy into a fully realised visual identity system built for scale. This service connects key Brand Playbook insights to visual expression, ensuring your brand looks and feels aligned across every channel.
$5,000.00 AUD
Basic Logo Pack
Delivers a professional, digital-first logo designed specifically for eCommerce businesses. Built using the Insiteful Brand Identity Process, this package creates a logo that builds trust, fits your category, and supports conversion.
$1,200.00 AUD
Premium Logo Pack
A deeper, strategy-led logo design process for eCommerce brands that want to stand out. This service includes category and competitor consideration, expanded concept development, and refinement to ensure strong differentiation.
$1,800.00 AUD
Product Imagery & Video Upgrade
A deeper, strategy-led logo design process for eCommerce brands that want to stand out. This service includes category and competitor consideration, expanded concept development, and refinement to ensure strong differentiation.
$1,500.00 AUD
Training & Ad Hoc Support
TheseĀ upgrades provide hands-on support, confidence, and flexibility after the build. Ideal for founders who want guidance, ongoing refinement, or additional development beyond the original scope.
Shopify Confidence Training
A deeper, strategy-led logo design process for eCommerce brands that want to stand out. This service includes category and competitor consideration, expanded concept development, and refinement to ensure strong differentiation.
$495.00 AUD
Post-Launch Support Sessions
Guided Zoom support after launch to review real customer behaviour and make practical adjustments. Ideal for fine-tuning once traffic and data start flowing.
$250.00 AUD
Ad Hoc Build Hours
Flexible design or development support outside the original scope. Used for refinements, additions, or technical changes as new needs emerge.
