Essential Brand Style Guide

The Essential Brand Style Guide is the go-to starting point for eCommerce businesses ready to turn a simple logo into a cohesive, recognisable brand.

Whether you're launching a new store or updating an existing one, this pack helps establish your visual identity through a thoughtfully curated set of fonts, colours, and basic design rules that support consistency across your website, ads, packaging, and beyond.

We'll either create your brand look from scratch or refine what you already have - giving you the confidence to show up professionally across every customer touchpoint. It's the brand foundation you need, without the overwhelm.

What's Included:

• A clear, easy-to-follow style guide tailored to your brand and product range
• Font and colour pairings that complement your logo and elevate your visual presence
• A sample marketing visual (e.g. ad, banner, or poster) to show your brand in action
• All files neatly delivered for use in Canva, Adobe Express, or your preferred platform

Perfect For:

• Solo founders or start-ups launching their first eCommerce store
• Brands with a logo but no clear direction for visuals
• Businesses wanting a polished and professional look on a budget

Key Benefits:

• Sets a strong visual foundation for your eCommerce business
• Helps your brand look consistent across your website, social media, and packaging
• Budget-friendly and beginner-friendly
• Easy to use and share with your team or designer