Core Brand Style Guide

The Core Brand Style Guide is a comprehensive visual identity system for eCommerce businesses looking to build a brand that's cohesive, strategic, and ready to grow.

Whether you're launching a new store or refreshing an outdated look, this service gives you everything you need to create a polished and professional online presence.

This pack is more than just fonts and colours - it includes detailed direction for imagery, tone, and layout, plus a homepage mockup to bring your brand to life in the real world. Every element is built to help you communicate clearly, stand out in a crowded market, and feel confident in your brand at every touchpoint.

What's Included:

• A fully customised visual brand system based on your audience, product, and positioning
• A curated colour palette, typography suite, and imagery style aligned with your brand personality
• A homepage mockup to visualise your brand in an eCommerce setting
• A professionally designed style guide you can share with team members or external designers

Perfect For:

• eCommerce start-ups that want a full brand identity from day one
• Existing brands ready to level up their visual consistency
• Founders who want to align their visuals with strategy, personality, and growth plans

Key Benefits:

• A complete, strategic visual identity - not just a logo
• Helps ensure consistency across your website, social media, packaging and ads
• Built for digital application with practical, usable brand assets
• Includes a homepage mockup so you can see your brand in action