The Essential CRO Audit
A Complete Conversion Rate Optimisation Audit for Shopify Stores
The Essential CRO Audit is a comprehensive, systemised Conversion Rate Optimisation audit built specifically for Shopify websites.
This audit is suitable for Shopify brands at any stage of growth, from early-stage stores doing $5,000 per month, through to established brands generating $1 million+ per month in online revenue.
Whether you are just starting to gain traction or already operating at scale, the same conversion fundamentals apply. This audit applies those fundamentals consistently, regardless of size.
The objective is simple.
More conversions.
More revenue.
More often.
Built on Our Custom Shopify Build Framework
The Essential CRO Audit is not a lightweight review or a generic checklist.
Our team audits your store against the exact same CRO standards, patterns, and decision frameworks we use when designing and building full custom Shopify websites for high-performing eCommerce brands.
In other words, we are checking for the same elements, structures, and conversion levers that we actively deploy on our highest-converting custom builds.
Nothing is theoretical.
Nothing is guesswork.
What This Audit Is
The Essential CRO Audit is a full Shopify website conversion audit.
Your store is reviewed using a proprietary 230-point Shopify CRO checklist that covers every critical page type and conversion touchpoint.
Every finding is documented, prioritised, and explained based on real-world Shopify implementation experience across brands of all sizes.
Pages and Areas Reviewed
Your Shopify store is audited across every major revenue-driving area, including:
General Shopify Functionality
Navigation, search behaviour, cart interactions, theme structure, and global UX settings.
Home Page
Brand clarity, above-the-fold messaging, layout, trust signals, social proof, and conversion flow.
Collection and Category Pages
Product cards, filters, sorting logic, navigation clarity, and product discovery.
Product Pages
Product hierarchy, image galleries, CTAs, social proof, product descriptions, AOV boosters, objections, and trust elements.
Cart and Checkout
Cart behaviour, login friction, trust factors, conversion boosters, form optimisation, and checkout flow.
Thank You Page
Post-purchase optimisation, repeat purchase opportunities, and next-step actions.
How The Process Works
- The Insiteful CRO team audits your Shopify store using our 230-point framework
- Every finding is documented inside a structured Google Sheet
- Each item is clearly marked as:
• Implemented correctly
• Needs improvement
• Missing entirely - Recommendations are prioritised based on expected conversion impact, not effort
- You receive a clear, developer-ready checklist to guide implementation
This gives you a single source of truth for what to fix, change, or improve next.
What You Receive
• A complete 230-point Shopify CRO audit
• A Google Sheet showing what is correct, missing, or underperforming
• Prioritised recommendations ranked by impact
• A clear implementation roadmap
• Access to the Insiteful team for post-delivery questions
This service does not include live Zoom calls or presentations.
Support is provided via written communication once the audit is delivered.
Expected Outcomes
Brands that implement the findings from The Essential CRO Audit typically see meaningful improvements in conversion rate and revenue.
For smaller stores, this often unlocks their first major growth phase.
For larger stores, it usually reveals hidden friction, missed revenue, or structural inefficiencies holding scale back.
It is common to see conversion rates double or triple once the highest-impact changes are applied, particularly for stores that have never been audited against a professional CRO framework before.
Important Notes
• Not every checklist item will apply to every Shopify store
• This service does not include Shopify design or development
• Implementation can be quoted separately if required
Who This Is For
The Essential CRO Audit is ideal for:
• Shopify brands doing $5,000 to $1 million+ per month
• Founders who want the same scrutiny applied to their store as a custom build
• Teams preparing to scale paid traffic, SEO, or inventory
• Brands who want clarity before rebuilding or investing further
If you run a Shopify store and want to know exactly what is limiting your conversion rate, this audit gives you the answers.
