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The eComm Brand Identity Blueprint™

Build a brand that looks as good as your products actually are.

A practical, self-paced course for eCommerce brand owners who want a visual identity that feels professional, consistent, and “seven-figure ready” – without needing a design degree or agency budget.

No jargon. No fluff. Just clear, founder-friendly lessons that show you how to build a brand that looks the part across your store, socials, packaging, and ads.

Built Specifically for eCommerce, Not Generic “Branding 101”

Every lesson is designed for online brands selling products, not service businesses or vague “personal brands”, so everything you learn is directly usable on your store and campaigns.

Strategy First, Design Second

You won’t be told to “pick a pretty colour”. You’ll learn how purpose, personality, and positioning drive every visual decision – so your brand finally feels intentional, not random.

Real Case Studies, Not Just Theory

You’ll see behind-the-scenes examples (like All Terrain Cycles and Bathroom HQ) so you know how to apply the concepts to an actual eCom brand, not just abstract diagrams.

Built for DIY Founders and Those Working with Designers

Whether you’re doing it yourself or briefing a pro, you’ll have the language, frameworks, and checklists to make smart decisions and give useful feedback.

What You Get:

1. Brand ID Guide
Clarify what a brand identity really is – beyond just logo and colours. You’ll learn how your brand’s personality, purpose, and positioning shape everything your customer sees, so your visuals and strategy finally line up.

2. Logo Design
Understand the role of your logo, the 9 logo types, how to inject meaning, and what makes a logo memorable and effective for eCommerce.
You’ll know what “good” looks like and when to avoid generic AI or template-based designs.

3. Logo Design – Case Study: All Terrain Cycles
Walk through a real logo project from concept to final application. You’ll see how strategy informs sketches, refinement, and final rollout – so you can brief a designer properly and give feedback without second-guessing yourself.

4. Colour Psychology
Learn how colours influence emotion, trust, and buying decisions. You’ll discover how to choose colours that reflect your values, attract your ideal customers, and support your positioning – instead of picking at random.

5. Colour Anatomy
Get comfortable with the technical side: RGB vs CMYK, Pantone, saturation, hues, and how colour behaves on screen vs in print. This saves you time, money, and frustration when you’re dealing with printers, designers, or packaging suppliers.

6. Colour Tools
A guided tour of tools like Coolors, Canva, and image-based colour extraction. You’ll be able to create, refine, and test colour palettes that feel unique, consistent, and on-brand – without needing a designer on retainer.

7. Colour in Action – Case Study: Bathroom HQ
See how a real brand used colour, typography, and layout in the wild – what worked, what didn’t, and why. This gives you a practical filter for reviewing and upgrading your own brand identity.

8. Typography Guide
Understand typeface categories, font pairing strategies, and how typography affects tone, professionalism, and perceived “premium-ness”.
You’ll be able to choose fonts that look cohesive and considered across your store, socials, and marketing.

9. Brand Identity Checklist
A comprehensive visual brand audit that covers logo, colour, typography, packaging, and digital consistency. Use it as your brand “health check” to find gaps, fix weak areas, and keep everything aligned as you grow.


Why Brands Choose This:

  • You’re embarrassed by how your brand looks compared to where you want to be.

  • You’ve DIY’d your branding and it shows – inconsistent colours, random fonts, and a logo you’ve outgrown.

  • You’ve worked with designers before but struggled to brief them or explain what you wanted.

  • You’re tired of guessing and want a clear, step-by-step way to make smart brand decisions.

  • You want to look and feel like a seven-figure brand before you are one – so customers trust you faster and convert more often.

The eComm Brand Identity Blueprint™ gives you the understanding and tools to finally feel in control of how your brand shows up.


You’ll Walk Away With:

  • A clear understanding of what your brand identity should communicate – and how.

  • A logo direction (or improved feedback for your current logo) that actually reflects your brand, not just a trend.

  • A purposeful colour palette and typography stack you can use confidently across site, socials, packaging, and ads.

  • The ability to brief designers properly and review their work, so you stop wasting time and money on rework.

  • A completed Brand Identity Checklist that highlights what to fix now and what to upgrade next as you grow.

  • Confidence that your visual branding finally matches the quality of your products and offers.

You don’t need to become a designer.
You just need the right knowledge, explained in plain language – and that’s exactly what this course gives you.


Who This Is For:

  • eCommerce founders who want to look like a seven-figure brand – even before they are one.

  • Those tired of inconsistent, DIY visuals that don’t really land.

  • Founders ready to lock in a scalable, premium visual identity that can grow with them.

  • Anyone who wants to design, brief, or review branding with confidence and clarity.