PRACTICAL ECOMMERCE TRAINING
The eCommerce Brand Communication Playbook™
Give customers a clear reason to choose you.
You know why your products matter. Putting that into words your customers care about can be harder. This playbook helps you connect what you stand for with what your ideal buyer needs to hear.
$24 AUD · One payment
Online course access · PayPal or card
Work through Chris McLean’s brand communication approach in a practical Google Sheet, with 27 tabs of tools to guide your thinking.
Find the message underneath the marketing
- Define your brand. Connect your business, values and purpose so your message has a clear foundation.
- Understand your ideal buyer. Identify who you are speaking to, the problems they want solved and the triggers that influence their decisions.
- Clarify your position. Work out what makes your offer different in a crowded market.
- Build more persuasive messaging. Use that clarity to shape the words on your website and in your marketing.
- Keep the work together. Use the 27-tab Google Sheet as a working reference as your brand develops.
Is this right for you?
For eCommerce founders who struggle to explain their difference, keep rewriting their homepage, or want their marketing to sound like one coherent brand.
Feedback on Chris’s brand strategy work
“On a personal level, Chris is patient and a wonderful wordsmith, finding phrases and terminology where we couldn't.”
Katrina, Kwench Australia
Before you enrol
What do I receive?
Online access to the Brand Communication Playbook and its 27-tab Google Sheet of brand-building tools.
Is this a done-for-me copywriting service?
This is a guided playbook for developing your own brand strategy and messaging. A private copywriting service is a separate offer.
Take the next step
Stop starting from a blank page. Give your next piece of marketing a clearer foundation.
One payment. Online access after purchase.
Katrina - Kwench Australia
The brand strategy process we went through with Chris was an imperative first step to moving our business forward. We spent time discussing, analysing and reflecting our ideal audience(s) and digging deep into our brand, business and personal values. This provided a foundation for website construction, promotions and messaging as we can now speak to our customers with clarity and conviction. On a personal level, Chris is patient and a wonderful wordsmith, finding phrases and terminology where we couldn't.
