PRACTICAL ECOMMERCE TRAINING
Meta Ad Fundamentals™
Understand the foundations before you spend more on Meta ads.
When every setting, headline and creative choice feels like a guess, running ads becomes hard to judge. Learn how the pieces fit together so you can approach your next campaign with a clearer plan.
$24 AUD · One payment
Online course access · PayPal or card
Learn with Lachie Thompson in a beginner-focused course for small eCommerce brands spending under $5,000 a month on Meta ads.
Build a practical foundation for your campaigns
- Meta Ads Manager. Work through the platform from setup to optimisation.
- Copywriting templates. Use structured prompts and templates to develop your ad copy instead of starting from scratch.
- Creative design strategies. Learn how to approach ads that stand out in the feed and communicate clearly.
- Brand communication. Connect your advertising to your brand’s voice and message.
- Real examples. Use campaign examples and insights to understand what works, what does not, and what to consider for your own brand.
Is this right for you?
For small eCommerce founders starting with Meta ads or rebuilding their understanding of the basics. Particularly relevant if you are managing a monthly ad budget below $5,000.
Feedback on Lachie’s teaching and support
“He has taught me how to self-manage FB ads from scratch. He is patient with explaining things and always around to support.”
Annabelle
Before you enrol
Is this a beginner course?
Yes. It covers the foundations of Meta Ads Manager, ad copy, creative and brand communication.
Does the course include advertising spend or campaign management?
No. You are purchasing education and the included templates. Your advertising budget and any done-for-you campaign management are separate.
Take the next step
Start with the fundamentals. Give your next campaign decisions something stronger than guesswork to rest on.
One payment. Online access after purchase.
Narelle
Lachie honestly has such a big role in keeping our business consistently flowing! Whoever gets the chance to do an audit session with him better be ready for some epic growth! 🙌
Sam
Working with Lachie and the team has been great, especially as Lachie has experience with golf and loves the brand! We really had a terrible ads strategy before and it shows with the new numbers we are seeing. The creatives have been really good and I haven't had to have a lot of input which is great from my side being so busy. I would absolutely recommend Lachie to anyone looking to grow their meta ads strategy
Hayley
Lachlan is a total pro. If you're looking for a seasoned media buyer/paid social person...Lachlan is your guy! I had a consultation with him where he audited my existing ad account strategies to take a deeper look into what we could be doing to optimize performance; his reviewing of our numbers led him to suggest a few changes that have the power to move the needle in a big way for several KPIs that I would not have thought of/discovered unassisted. This refreshing, problem-solving sensibility is a must for a media buyer. Lachlan is a total asset to your business' marketing strategies.
Paul & Delaine
Up $7k on our best month ever!!!! You're a freaking legend!!!! We are so happy with the results, can't wait to see if the run continues, a good start already to this month. Thanks Lachie, results speak for themselves.
Chris
I’ve been having issues understanding my business and why I wasn’t profitable with my ads. Lachlan explained the issues I was having and explains things in such a simple way that anyone can understand. I definitely would recommend to anyone who needs help with their advertising.
Renee
I would highly recommend Lachlan Thompson. The guy seriously know meta ads. Get on this one!!
Brian
Came in and in the first 30 days they over-hauled our Meta marketing strategy, cleaned up old campaigns, and focused on high ROI products and ads. They were instrumental in getting our campaigns optimised and increasing ROAS. Highly recommended.
Annabelle
Lachie is super thorough and knowledgeable. He has taught me how to self-manage FB ads from scratch. He is patient with explaining things and always around to support. Thanks so much :)
Marnie
Highly Recommend Lachie, he knows what he is talking about and is an all round great person.
