The eComm Branding Blueprint™ 

In today’s crowded online marketplace, strong branding isn’t a luxury — it’s a necessity. This course is designed specifically for small eCommerce brand owners who want to take control of their visual identity and brand presence. Whether you're building from scratch or fine-tuning an existing store, this guide gives you the confidence, tools, and understanding to create a brand that feels professional, consistent, and unforgettable.

No jargon. No fluff. Just practical, empowering knowledge to help you stand out and grow.

Course Outline

1. Brand ID Guide

What it covers:
This section lays the foundation by helping you understand what a brand identity really is — beyond just a logo or color palette. You'll explore how personality, purpose, and positioning all influence how your brand is seen online.

Why it matters:
Most small business owners skip straight to visuals. This module shows you why starting with strategy helps you create more focused, consistent branding. By the end, you’ll know how to align your visuals with your purpose — and stop second-guessing your brand decisions.

2. Logo Design

What it covers:
You'll learn the role of a logo in your business, the 9 logo types, how to inject meaning, and how to create something memorable and effective — without relying on generic AI outputs.

Why it matters:
A strong logo builds instant recognition and trust. By understanding the difference between a good logo and a forgettable one, you’ll feel more confident investing in a logo that actually works for your brand — not just something that “looks cool.”

3. Logo Design – Case Study: All Terrain Cycles

What it covers:
This real-world example walks you through the logo design process for an actual brand — from initial concept to final application. You’ll see how strategy, visuals, and creativity come together.

Why it matters:
Seeing the behind-the-scenes of a successful logo helps demystify the process. You’ll feel empowered to brief a designer, give feedback, or even explore your own logo ideas with clarity and confidence.

4. Colour Psychology

What it covers:
This section explores how colours influence emotion, trust, and buying decisions. You'll learn how to choose colours that reflect your brand values and attract your ideal customer.

Why it matters:
Colour isn’t decoration — it’s communication. With this knowledge, you can design packaging, websites, and ads that actually connect with your audience. You’ll stop guessing and start using colour with intent.

5. Colour Anatomy

What it covers:
Here you’ll break down the technical side of colour: RGB vs CMYK, Pantone, saturation, hue, and more. You’ll also learn how colour appears differently on screen vs in print.

Why it matters:
Understanding these basics will save you time and money. No more surprise print results or inconsistent visuals across platforms. You’ll feel in control of your brand's look — wherever it shows up.

6. Colour Tools

What it covers:
Introduces a range of accessible tools (like Coolors, Canva, and photo extraction methods) to help you create and test colour palettes with confidence.

Why it matters:
Great colour combinations don’t require a design degree. With the right tools and process, you’ll be able to build a colour palette that’s unique, consistent, and 100% on-brand.

7. Colour in Action – Case Study: Bathroom HQ

What it covers:
This case study reveals how a real brand used colour, typography, and design decisions to shape their identity — including what worked, what didn’t, and why.

Why it matters:
It’s one thing to know colour theory. It’s another to see it applied to a live business. This section helps you understand how to apply what you’ve learned — and gives you the confidence to critique or upgrade your own brand identity.

8. Typography Guide

What it covers:
You’ll learn about font styles, typeface categories, pairing strategies, and how fonts impact your brand’s tone and professionalism.

Why it matters:
Typography is one of the most overlooked tools in branding — but it says a lot about your business. After this module, you’ll be able to choose fonts that reflect your values, feel cohesive across platforms, and give your brand a polished, premium edge.

9. Brand Identity Checklist

What it covers:
A comprehensive brand audit tool to evaluate your current visual identity — covering everything from logo and fonts to packaging and digital consistency.

Why it matters:
This is your “brand health check.” It will help you spot gaps, fix weak areas, and ensure your brand feels aligned and consistent everywhere your customers interact with it. Whether you’re doing a refresh or a total overhaul, this section helps you level up fast.

Results

By the end of this course, you’ll no longer feel overwhelmed or stuck when it comes to branding. You’ll understand the why behind every visual decision, know how to guide a designer (or do it yourself), and feel confident presenting your brand to the world.

You don’t need to be a professional designer. You just need the right knowledge — and now, you’ve got it.

 Who This Is For:

 eCommerce founders who want to look like a seven-figure brand — even before they are one
  Those tired of inconsistent designs and DIY branding that just doesn’t land
  Founders ready to lock in a scalable, premium visual identity
  Anyone wanting to design with confidence — across site, socials, and beyond For Maximum Impact

Bundle this with The eCommerce Brand Communication Playbook™ and you’ll walk away with the full toolkit — what to say and how to look while saying it.