The eComm Brand Identity Blueprint™

Make your brand look as considered as the products you sell.

If choosing fonts, colours and logos leaves you second-guessing everything, you do not need more random inspiration. You need a way to make those choices fit together. This course helps you understand the decisions behind a consistent visual identity.

$24 AUD · One payment
Online course access · PayPal or card

Get course access for $24 AUD

Learn with Shane Thomson through practical explanations, brand examples and a checklist you can apply to your own business.

Build confidence in the design decisions that matter

Brand identity foundations. Connect personality, purpose and positioning before choosing the visuals.
Logo design. Understand logo types, meaning and recognition, with the All Terrain Cycles case study.
Colour psychology and anatomy. Learn how colour communicates and how RGB, CMYK, Pantone, hue and saturation affect its use.
Colour tools and application. Explore practical tools and see decisions in context through the Bathroom HQ case study.
Typography. Understand font styles, pairing and how type shapes the way your brand feels.
Brand Identity Checklist. Review your own visuals for gaps and inconsistencies across your website, packaging and marketing.

Is this right for you?

For eCommerce owners who are building or refreshing a brand and want to make better design choices, brief a designer more clearly, or stop changing their visual style from one channel to the next.

Before you enrol

Do I need to be a designer?

No. The course is designed to make visual identity decisions easier for small eCommerce business owners.

Will someone design my brand for me?

This is an educational course. It helps you make informed decisions and work with a designer; custom logo or website design is not included.

Take the next step

Build an identity you can explain, apply and keep consistent.