The Google Ads Account Clean Up Package
A professional Google Ads account audit and rebuild for brands already spending on Google who want to stop wasting money, clean up their account and build a stable foundation they can confidently scale.
Who This Is For
Brands already running Google Ads who:
- Are spending money but aren't confident it's being spent properly
- Have an account that's become messy or overcomplicated
- Feel like performance is inconsistent
- Don't know which campaigns are actually making money
- Have worked with freelancers or agencies before
- Have campaigns, keywords or products competing against each other
- Aren't confident their conversion tracking is accurate
- Want a proper foundation before increasing their Google Ads spend
Clean Up gives you a working Google Ads engine.
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What We Do
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1. Full Google Ads Account Audit
We review your entire Google Ads setup, including:
- Campaign structure
- Search campaigns
- Shopping campaigns
- Performance Max campaigns
- Keywords and search terms
- Negative keywords
- Match types
- Ad groups
- Ad copy and assets
- Bidding strategies
- Budget allocation
- Location and audience settings
- Product segmentation
- Google Merchant Centre setup
- Product feed health
- Conversion tracking
- GA4 integration
- Historical performance
- Previous optimisation and scaling attempts
You receive a clear breakdown of:
What's working.
What's wasting money.
What's missing.
What needs to be rebuilt.
2. Account Structural Rebuild
We clean up and restructure the account using our Google Ads best-practice framework.
Depending on what we find, we:
- Remove or pause broken and redundant campaigns
- Consolidate unnecessary campaign fragmentation
- Rebuild campaign structure
- Separate campaigns based on intent and performance
- Clean up keyword targeting
- Add and improve negative keyword structures
- Improve Shopping and Performance Max segmentation
- Correct campaign settings
- Improve bidding strategy
- Reallocate budgets based on actual performance
- Create a structure designed to make optimisation and scaling easier
This isn't about changing a few settings.
It's about rebuilding the account properly.
3. Search & Shopping Reset
We clean up the areas that determine where your ads appear and what you're paying for.
This can include:
- Keyword clean-up
- Search term analysis
- Negative keyword implementation
- Match type improvements
- Shopping campaign structure
- Performance Max optimisation
- Product segmentation
- Merchant Centre checks
- Product feed improvements
- Ad copy and asset improvements
The goal is simple:
Put your budget behind the searches, products and campaigns most likely to generate profitable sales.
4. Budget Efficiency Fix
We identify where money is being wasted and restructure spend accordingly.
We:
- Remove unnecessary spend
- Reduce keyword and campaign overlap
- Identify poor-performing search terms
- Correct inefficient budget allocation
- Remove unnecessary campaign fragmentation
- Review bidding strategies
- Identify products or categories consuming budget without generating sufficient return
- Give Google cleaner data to optimise against
Goal: Stop wasting money and create a more predictable Google Ads account.
5. Tracking & Data Clean-Up
Before you scale Google Ads, you need to be able to trust the numbers.
We review:
- Google Ads conversion tracking
- GA4 integration
- Purchase tracking
- Conversion values
- Enhanced conversions
- Primary and secondary conversion actions
- Duplicate conversion tracking
- Attribution settings
- Merchant Centre connectivity
Where required, we clean up the tracking configuration so Google is optimising towards the right data.
No scaling based on bad data.
What You Don't Get
This is not ongoing Google Ads management.
We rebuild and clean up the account, get the foundations right and hand it back with clear recommendations on what should happen next.
There is no ongoing 1-on-1 Google Ads management or support outside of standard eCommerce Circle coaching.
Timeline
Setup and audit begins immediately.
Allow approximately 7–10 business days for the audit, clean-up and implementation of agreed changes.
Once completed, you'll receive a handover and our recommendation for the next stage.
The Outcome
By the end of the Google Ads Clean Up, you'll have:
- A cleaner, properly structured Google Ads account
- Improved campaign organisation
- Cleaned-up keywords and search terms
- Better negative keyword coverage
- Improved Shopping and Performance Max structure
- More efficient budget allocation
- Cleaner conversion tracking
- Better visibility over what's actually generating sales
- Reduced wasted spend
- A Google Ads account that's easier to optimise and scale
Most importantly:
You'll finally know what your Google Ads account is doing, where your money is going and what needs to happen next.
