12 weeks to turn your side hustle into a serious store

A 12-week sprint where a cohort of Aussie founders all start on the same day and build their stores through the four foundations of The More Orders Model™: Stock, Story, Store, Strategy. Daily coaching keeps you moving, the community keeps you honest, and at week 12 the transformations are judged. Your entry includes the full year of More Orders 365+, so nothing ends when the challenge does.

The best part. You keep everything: the daily coaching calls, the full course library, the operator community, the More Orders Command Centre™ and your Converter Kit theme, for the rest of your 365 days. The challenge is how your year starts, not the whole deal. Most members say the nine months after the challenge is where the store they built becomes a business.

The coaching bench judges the transformation of every store that completes the challenge: where you started, where you finished, and the quality of the work in between. It's not just about revenue, so brand-new stores compete on equal footing with existing ones. Full judging criteria are laid out at the kickoff call so everyone knows exactly what the bench is looking for.

Absolutely. The first two weeks of the challenge are product weeks for exactly this reason. Jade didn't have a product 18 months ago and now does $40k months. The Perfect Product Course and live feedback from the community help you find and validate a product you're confident in, before you sink time and money into the wrong one.

Yes, even if you've never touched Shopify. You get our high-converting Converter Kit theme, the same conversion functionality we build into our full custom client sites, shaped by the 300+-point conversion blueprint we run every store through. You follow our step-by-step guides to make it yours. No expensive developers, no confusing code, and our devs sit in the community every day if you get stuck.

The challenge is built for people doing it on the side. Most members work on their store in the small pockets of time they have, a couple of hours here and there. The difference is the map: you're spending that time on the right things, in the right week, instead of guessing.

The opposite, usually. The Stock weeks are where existing stores find the margin leaks and the maybe-products that have been quietly bleeding them. Karin came in with $2k a month already selling on Etsy. The sequence didn't slow her down, it showed her what to cut and what to back. If your store already works, the challenge makes it work on purpose.

Nobody makes every call. They run Monday to Friday so there's always another one tomorrow, and the community picks up anything you miss. Post your question at 9pm and an operator who's hit the same wall answers in minutes. The course library runs at your pace. The map keeps you on track even in a week where life wins.

You won't be dropped. The coaches help you re-enter the map at the right point, and the room has seen every version of a rough fortnight: sick kids, busy season at work, a supplier who went quiet. And remember the safety net: your access runs 365 days. The challenge is the sprint, but the year is yours either way.

No, and spending big early is exactly what the sequence protects you from. The first fortnight exists so you never sink money into the wrong product. Beyond your entry, expect the normal costs of running a store: your Shopify plan, product samples, and a modest ad budget when you reach the Strategy weeks. We'd rather you start small and spend in order.

Because the cohort is half the product. When everyone starts week 1 on the same day, the calls stay relevant, the coaches know every store in the room, and the judging at week 12 is fair. A rolling door would make this just another membership. To be clear though: joining is open now and your access starts immediately. It's the challenge clock that starts together at kickoff.

The minute you join. The community, the daily coaching calls, the full course library, the recordings, the Scorecard and the Command Centre all unlock immediately. You could join tonight and be on tomorrow's call with your first question. The only thing that waits for kickoff is the challenge clock itself, because everyone starts week 1 together.

You can still join, and everything unlocks for you the same day: the room, the calls, the courses, all of it. Your challenge then starts at the next intake's kickoff, so you'll walk into week 1 more prepared than almost anyone in your cohort. But if you're reading this before the door closes, take the spot now. Pre-Season time is an advantage you can't buy back later.

Courses don't watch themselves. You've probably proven that already, most of us have. The difference here is the room: live coaching Monday to Friday, a cohort on the same map, a deadline, and judging at the end. The course library is included, but the room is the product. That's why the people on our wall finished.

One payment of $3,000 AUD, not a sneaky auto-renewing subscription. It covers the challenge and your full 365 days of membership. Prefer to spread it? Split it into 3 × $1,000 at checkout. If you choose to continue on Connect after your year, that's a separate decision you make when you get there.